Why do stand up comedians go with a beer to the stage? Because it raises the beer sale and the companies sponsor them. That in turn means all the guys who drink beer would also show up if the comedy is good because despite the fact that the beer drinkers are morally and economically inept they won’t give that sort of negation a shot, because its beer that makes them realize stuff and morality like economic depressions won’t last for ever so they won’t matter and they don’t want to stop realizing stuff because the bankers are knocking on the door (the time when the doors say knock knock jokes, right? look outside man, I knew he is coming, how else you explain all the inside banging of the door) So the comedians drives this to his advantage, I realize cool stuff because I drink beer. But right now I am not drinking because I am not standing.